Google Tag Manager Help - Quick View

The more useful and relevant your site becomes, the worse it may actually perform. This happens because websites are continuously adding tags to enhance their tracking, optimization or other functionality; this ends up crowding pages with third party tags and may slower the website.

For this reason, the Google Tag Manager, a free solution for tag management, is very welcomed, especially by Marketers. In the past, everything was controlled by webmasters, including website tracking, which was highly technical as it required dealing with log files. Then, in 2005, Google made the JavaScript method widely available with Google Analytics, but it still required a technical integration by webmasters as it required adding codes to the website.

Why use Google Tag Manager?

Google Tag Manager is free and easy, leaving more time and money to spend on your marketing campaigns. You manage your tags and configure your mobile applications yourself, with an easy-to-use web interface, rather than forcing you or your IT department to write or rewrite code.

IT trusted

Google Tag Manager is designed for marketers, but webmasters and IT teams will love it too, thanks to features like user permissions, automated error checking and the Debug Console.

Mobile-ready

Google Tag Manager works smoothly across devices, supporting mobile websites and native mobile apps. You can even reconfigure your app tracking after a user downloads it, ending tedious release cycles.

Error-proof

The Debug Console and Preview Mode let you verify new tags before you publish them. Marketers can make sure their tags fire; webmasters can breathe easy.

Plays well with others

Plays well with others tags, many with built-in templates. You have the freedom to use the tools that work for your business.

Agency friendly

Multi-account support and user permissions make it easy for agencies to manage tags and for clients to review their changes.

Flexible tag firing

You depend on your tags to collect the right data at the right moments. That�s why Google Tag Manager lets you create custom rules and macros or use auto-event tracking to follow user actions in all the detail you need.

Know More at  http://www.google.co.in/tagmanager