Wednesday, May 22, 2013

Penguin 2.0 rolled 22nd May 2013

Msg from Matt Cutts..

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.
This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we�ve been referring to this change as Penguin 2.0 internally.







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