Saturday, December 14, 2013

SEO in 2014: How to Prepare for Google�s 2014 Algorithm Updates

It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.

Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead.

At the same time, the need for an online presence has never been stronger, while the landscape has never been more competitive. The potential to make a real ROI impact with your company�s online marketing initiative is greater than ever. But defaulting to so-called �gray hat� tactics no longer works. Instead, SEO professionals need to step up and embrace a more robust vision of our area of expertise.


You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google�s next moves and respond to them with laser focus. In a sense, the infinite digital game of chess that is SEO will continue, but the rules of the game have become more complex.

Through a mix of what I�m observing and reading and what I�m seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.

Everything You Learned in 2013 is Still Relevant, Just Amplified

When you look closely at the targets of the 2013 updates (ie, websites that cheat their way to the top of the rankings or provide no value to visitors), I anticipate seeing these carried forward throughout 2014. We can continue to expect micro adjustments to Panda and Penguin that continue to target both link quality and content quality.

Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. High quality content investments will remain critical.

A solid SEO performance in 2014 is going to be built on a foundation of really understanding what happened in 2013, and what these changes mean both strategically and tactically for SEO. SEO really has changed in critical ways.

Content Marketing is Bigger than Ever

Content marketing will move from buzzword to mature marketing movement in 2014. From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they�re the kind of business Google wants to support.

Think of all the advantages of a good content strategy:

Regular, helpful content targeted at your audience.
Social signals from regular sharing and engagement.
Freshness or signs that your site is alive and growing.
Increasing authority connected to your body of work.
Sound familiar? It�s the very approach to SEO that all of Google�s recent updates have been designed to shape.

What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy. Companies with existing content strategies will need to assess the role of mobile, specifically.

If you�ve just begun to move in the direction of content marketing, it�s time to really commit and diversify. If you haven�t started yet, it�s time to take the plunge.

Social Media Plays an Increasingly Visible Role

Social media has been a major player in the digital marketing landscape for the last few years. First we saw the rise of mega platforms like Facebook and Twitter. In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through.

Today, diversification is a major trend: depending on who you�re targeting, it�s no longer enough to be active on a single network. In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. Companies and SEO professionals will need to be asking the following questions in the year ahead:

Are we taking our social media seriously? Are we employing the pillars of strong profiles, good content, reciprocity, and engagement?
Is easy social sharing enabled for all of our content?
Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks?
Are we active on the social networks that matter in our industry?
Are we active on the social networks that matter to our customers?
Are we active on the social networks that matter to the search engines? (See below for more thoughts on making that strategic investment).
Does our social media marketing strategy stimulate the level of social signals required to achieve our goals?
Google�s updates are likely to increasingly rely on social signals as active human curation of good content.

Invest in Google+

In addition to strengthening your overall social media marketing position, it�s going to be absolutely critical that you are investing in your Google+ presence.

Moz�s most recent study of ranking factors confirms that Google+ is playing an increasingly significant role in a solid SEO ranking. The immediate areas to focus on include:

Establishing Google Authorship of your content, and tying it to your Google+ account. Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author Rank.
Those +1's add up. It isn�t clear exactly how much Google +1's directly contribute, but it�s fair to say that it�s a major factor in the �social signals� component of Google�s algorithm. I expect this to increase in the year ahead.
Hummingbird Was Just the Tip of the Mobile Iceberg

2014 will be the year of mobile SEO. Hummingbird was just the very small visible tip of a very large iceberg as Google struggles to respond to the rapidly shifting landscape where half of all Americans own smartphones and at least one-third own tablets. Those statistics will probably shift upward, maybe dramatically, after the 2013 holiday season.

As a result, your site�s mobile performance matters to your SEO rankings. Properties that you�re trying to rank need to be designed first for mobile and then scaled up for the big screen. If you don�t have a mobile-optimized website, this needs to be your top priority in terms of SEO and design investments for 2014.

Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. But it also has direct implications (which we�re still learning about) for broader SEO. This is one area that you should pay close attention to, from how you structure your content to what content you choose to put out.

The Long Versus Short Debate

Which is better, long content or short content? The answer depends on who is creating the content, who is reading it, what it�s about, in what context it�s being consumed, and how you define �better.�

For the purposes of this argument, which form of content will help you best prepare to rank well in 2014? Frustratingly for some, the answer is more �both/and� than �or.�

Vocus recently cited a study that showed that the top 10 results for a specific keyword search tended to be more than 2,000 words in length. The validity of that study has been debated, but it�s probably fair to say that length is a proxy for depth of expertise and value delivered to the reader.

Google values both expertise and value. As a result, we�ve seen a trend where the �minimum desirable length� for text-based content has shifted from something in the range of 550 words to articles in the range of 1000-plus words.

Yet we�re also confronted with the reality of the mobile device: if I�m reading about something I�m only moderately interested in, there�s a high probability that I won�t want to scroll through 2,000 words on my iPhone. That leaves content marketers faced with the challenge of producing mobile-friendly content, which tends to be (in a sweeping generality) much, much shorter.

Proposed solutions have run the gamut from content mixes to site architectures that allow you to point readers to specific versions of content based on their devices. This is great for the user experience, but where it all comes out on the SEO algorithm front remains to be seen. For now, I�ll just acknowledge that it�s an area of concern that will continue to evolve and that it�s something you should keep your eye on.

Advertising and PPC has a Shifted Relationship with SEO

Since Google made the decision to encrypt the vast majority of its searches, our ability to access keyword data for research purposes has been restricted. However, there�s a loophole. Keyword data is still available for advertisers using PPC on Google�s platform.

More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted. It�s also possible that we�ll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead.

Guest Blogging Remains One of the Most Effective Tactics, With a Caveat

Guest blogging has exploded in the past year, and it�s going to remain one of the most effective means of building quality inbound links, traffic, and branding exposure in 2014. However, it�s absolutely critical that you�re creating high quality content, and using extremely stringent criteria when selecting your target sites.

In other words, you need to apply the same high ethos approach to guest blogging that you do to the rest of your SEO efforts. If you dip a toe into spammy waters where guest blogging is essentially scattershot article marketing with a 2014 update, you�re likely to be penalized in a future Penguin update.

Conclusion

This has been a year of significant change in the SEO industry. Even contemplating strategies for 2014 can feel staggering.

The good news is that looking back, it�s easy to see which direction the trends are heading in terms of the years ahead. Staying the course on solid white hat tactics and paying attention to a few priority areas that are shifting rapidly should give you the insights needed to improve your organic search visibility in 2014 and beyond.

Wednesday, December 11, 2013

Social Media Optimization Techniques And Tips


Social Media Optimization (SMO)


Social Media Optimization is the process of promoting a site , business or product through social media channels its all about social networking and interaction to generate advertising to improve the attention of a product. It is a community based website, where you will be facing and dealing with humans. Social Media Optimization is in many ways connected as a technique to viral marketing where customer reviews is created not through family but through the use of social networking in submitting of social bookmarks, movie and photo giving sites. 

1. Create quality content which is important for getting better links and promotion. 
2. If you have blog than declare that as a Technorati this will create sure you are listed in their search engines for blogs and up-dates. 
3. Be a part of areas in social networking sources such as as twitter, Facebook, MySpace,YouTube,Delicious,Yahoo, Reddit, Technorati will help you more to promote your product.
 
Social Media Optimization tips
Social Media Optimization


 Social Media Optimization Tips:

Facebook:

Establishing up your website with Facebook is another great way to improve visitor involvement, as well as motivate your visitors to discuss content from your website on Facebook. When your visitors are linked with their Facebook they can easily discuss content, inform their buddies when they keep comments, see which of their buddies have frequented your site and more.


Twitter:
Twitter is a great way to show your friends that your website is in existence. Even if you have not included any new content to your website in some time, Twitter feed can keep your page fresh, as it will be modified whenever you updater your Twitter account.Keep Twitter button option that your friends can simply select for one primary reason, aside from the fact that it delivers new material to your website.Give your audiences to be able to get connected to their own Twitter to share content and about your company or product, without having to keep your website.

Google Analytics:

Blogging regularly, transformation strategies and good social networking strategies bring traffic and increase your website popularity in search engines.


Sharable Content:

The best way to promote your website is to motivate your visitors to discuss your content on Facebook,Twitter,Digg,Orkut and other social networking websites. Upgrade your site consistently so that there is always new things for your visitors to discuss.

RSS

 RSS offer on your web page is also aspect of your group media strategy.

Commenting
Whether you're making reviews on other people blogs or addressing feedback on your own, experiencing the conversation allows you to position yourself.


Blogging

Another way to develop stability using social media is to maintain a regular blog. Even if you don't think you have much to talk about, operating a blog keeps you at the top rated of your place.


Top social media sites


 Facebook:  Facebook that connects people with friends and others who work, analysis and remain around them.

Twitter : Twitter content is micro blogging service that allows its users to deliver and study text-based content of up to 140 characters, known as "tweets".

Digg:  Digg is a user-driven website where users can bury and comment on stories submitted by other members.The same story can only be published once,don't forget to include the "Digg This" button on your website so customers can easily publish content for you.

Del.icio.us:  Del.icio.us is a Yahoo-owned bookmarks website.  All links are no follow so you're not getting link really like, but you may get click on throughs and immediate visitors.

YouTube: Well-known video publish website. Lately obtained by Google, so look for YouTube videos to start showing in Google search results.The five websites that bring the most traffic to YouTube get a backlink from the website.

StumbleUpon: StumbleUpon performs as a discovery website and go with users with websites,images,videos, etc. depending on their passions.

Thursday, December 5, 2013

Google Plus Tips And Tricks

Google+

Google+ is designed to create giving on the web more like giving in the actual world. Take a look at Circles, Games, Stream, Hangouts, Photos and Events With Google+, you can discuss the right factors with the right individuals.
  1. Circles
      1. Games

      2. Stream

      3. Hangouts

      4. Photos

      5. Events  

         

Share on Google+

 

+1 gets interactions going. Simply select the +1 option to provide something your community seal of acceptance.If you want to discuss right away, add a statement and deliver it to the right groups on Google+.The next time your buddies look for on Google, they could see your +1. You will help them look for the best things on the web and you might just begin up another conversation.

The correct time, the right people

 

+1 allows you share suggestions with friends and contacts.If you want to begin a discussion it�s simple to choose the circles and post to Google+.

Ways of sharing in Google+

 

Get started in 5 steps:

  1. Introduce yourself
  2. Connect with friends and family
  3. Follow interesting people
  4. Choose who you share with
  5. Say hi

Google Plus Tips And Tricks
Google Plus Tips And Tricks


1.Introduce yourself 
  1.  Update your profile
  2. Select a cover photo 
  3. Include your school and work
  4. Manage your privacy settings 


2. Connect with family and friends

    Google+ Circles

3. Follow interesting people 

  1. Start a hangout
  2. Enable Hangouts On Air 


4.Share like 

 Join the conversation


  5.Say Hi 

Google+ is about great interactions. When you find an exciting post, display your gratitude by including a +1 or comment.Share something new like photo,videos,link, or whatever else is on your thoughts.



  1. Discover people you know
  2. Create a Google+ Page For business
  3. Profile is where people can find out the newest about you. Select a profile photo that allows friends identify you, then add a some information that explain who you are.Use circles to choose who recognizes what. 
  4. A cover photo makes a great first impact when people visit your information. So choose wonderful photo that records how you are or informs you. 
  5. Include some primary details to your details to help your friends discover you by. Where have you worked,lived and schooling.Search Google+ for friends who belong to same place.


Google+ allows you handle who you listen to from. Check out Settings page to select who can tag you in images,posts, and deliver you notifications. You can also select who can talk with you through the �Privacy settings�.

Add family and friends to see what they are sharing and discuss a few things back. Search your email to identify friends you know on Google+ Or discover friends from your school and work to exchange experiences. 
Circles make it easy to discuss the right factors with the right individuals.Share things with friends and family. Google+ circles are simply sharing across all of Google.

Some of the innovative and motivating ideas are on Google+, publishing their newest ideas, videos, and images. Add your favorite Celebrities,sportsmen and musicians to see what they are saying right now. With Google+ we can automatically save every hangout on air to our youtube  account and share it to the world.

Begin a hangout and invite individuals or Google+ circles to be a part of you. Then name your hangout.

Check out �Enable Hangouts On Air�. Once you do this, you will need to accept the Terms of Service and also link your YouTube account. 

Circles are an simple way to arrange the people you know They allow you to choose who you want to share with. Google+ provide you a few circles to share with friends,family and relatives. Decide who suits in each, and create new circles for even more.

When you find out a post that passions you show your admiration. +1 is a fast way to say �that�s pretty cool.� Add some comment if you want to say more, or reshare the post with your friends. 
 
    Connect e-mail account to discover everyone in your contacts who already using Google+. Discover your loved friends add your school,college, or work to discover people who were there with you. If you are looking for someone in particular, you can search for them by name.


    To make a Google+ page, you first need to have a profile on Google+. You can sign in using your Google account. If you do not have Google account creates one which is very simple and fast to join. Creating a Google+ page delivers you nearer to your customers, followers and fans on Google+. For creating page just choose a category related to your business where we have different groups like local business or place, product or brand, company, organization, arts, entertainment, sports, others etc., .Google+ enables you to explore how your followers interactions on your page impact your product and your business. Google+ pages are a way to use Google+ for your business.

    Digital Marketing Strategies For Online

    User Friendly Digital Marketing

     
    digital marketing trends
    Digital Marketing



    1. See to it your website is illuminating with a clear text, quality branding design, and most importantly unique content.
    2. Follow your competitor�s websites frequently, and provide latest marketing trends.
    3. Add your social media sites such as Google plus, Facebook, Twitter, LinkedIn, Pinterest, YouTube, Delicious, Digg, StumbleUpon, Reddit, Quora, and your Blog.

    Digital marketing is growing day by day and he usage of electronic devices like mobiles, tablets, computers, smart phones and media like videos, SEO, Social media and many more are rapidly growing. All are using digital marketing techniques to engage with customers which are essential for modern marketing to increase business leads online.

    So, if you want to ameliorate your company�s digital marketing, here is sense of key factors:


    1. Brand Design
    2. Video Marketing Strategy
    3. Search Engine Optimization
    4. Social Media Plus
    5. Maintain Face book Business page with quality text, photos and videos.
    6. Twitter is the best clue to promote your hot topics so faster. 
    7. Participate in LinkedIn Group Discussion.

    Three tips for your website:


    Your website is a more powerful tool of your business marketing strategy and should comprise the backbone of all your web online offline marketing network advertising ideas � adding news papers, events, Internet adverts, and other promotional advertisements.

    Make sure your company logo design, colour structure and Tag line must engage and interest your clients to encourage them to select your brand ended your competitors. Try to update your brand logo to the right impression user friendly.

    Video marketing is substantive part of your website and in the days of Smart Mobiles.  YouTube is the famous network to share and uploads videos about your brand and activities.  Most of the people will prefer to watch a one minute video than full of text.

    Internet Marketing is the competition place in the world. SEO is the basic strategy to highlight your website vision on search engines like Google, Yahoo, and Bing etc. If you�re doing smart SEO your site will top on Organic Search results in Top Search Engines like Google, and you will get more quality inbound links and social networks shares. Without Quality SEO you will not get satisfactory trafficupper levels of leads, inquiries and sales.

    The current Revolution topic is Google profiles such as Google Plus is the most vigorous signal to ranking in Search Results. Create high quality content, if your text is grandly smart you will get top ranking in search results.

    Saturday, November 23, 2013

    How To Make Money From Your Blog


    Make Money With Blogger

    How To Make Money From Your Blog
    Make Money From Your Blog


    BlogSpot is totally free service by Google.There are so many free blogging websites like Wordpress, live journal, tumblr, typepad and posterous. BlogSpot is no cost and you can do quickly cash running a blog with it. Make money using Blogger now become simple and easy. There are so many techniques available on which you can start money free blog. Advantages of these blog is that you do not have to fear about hosting service and domain name registration. A lot of people working from home using blog either it is no cost or self organized blog. Generate income using BlogSpot now become easy by filling form.




    Make Money with Linkshare

    LinkShare is the innovator for Affiliate Marketing Services. For earning money with Linkshare you need to add product value and links to WebPages. Linkshare is great because it is easy to discuss links in different ways. Linkshare provide different banner,image and analyze links to creator to make benefit. Linkshare sign up is very easy just fill the application form. Provide basic details like name, website and address.Once you provide complete details about your web page that it becomes simpler when you used for different organization.

    PPC Advertising

    Google AdSense is the best PPC Adversting for this classification.Google adsense indication up is free and simple once if your web page is accepted by google then Google adsense is best for you and if not, you can choose substitute Promotion Systems.Just duplicate and add the value to your website or web page and adsense will then offer ads appropriate to your web page.

    Affiliate Marketing

    Affiliated  Marketing is kind of regards between website proprietor and entrepreneur where by the entrepreneur provides the website proprietor a percentage fee framework for connecting to their web page to offer product, website or services for sale.This kind of promotion  is known as cost per lead.

    Amazon

    Amazon affiliate marketing programs are generally called Amazon Affiliates. Amazon is popular site for all kinds of product. Earn up to 15% in Advertising fees with Amazon. Free to join Amazon associates and different widget by which easily monetize blog or website.

    Commission Junction

    Commission junction is one of the reliable websites that connect you to different organization item and their promoting commission payment. Commission junction work like a center man and pay commission payment for promoting item. On Commission junction you can choose your own organization by which you want to make affiliate.

    eHow

    eHow is a amazing system where you can get information on different "how to", "about" or "how does" material on different categories. It is no price web page with large educational material. eHow is gives freedom to different designer to make Varity of "how to" material on different subjects. You can also make material on some truth with films.

    You can produce income on eHow in two simple ways. First when visitor visit your material and second cash generating source income on eHow is ads that are running on your material. These ads work like Search engines adsense. Every time when your material is visited and number of mouse clicks rely on ads will figure out your income on eHow.

    Thursday, November 14, 2013

    Claim Your Google+ Custom URL


    Google+ Custom URL or vanity URL is short and simple web address that link to your google profile or pages.


    For example, instead of having unhandy URL which is difficult to remember like:


    https://plus.google.com/u/0/106964514851960466747


    Now we can claim for this custom Google+ URL:




    Google+ Custom URLs
    Google+  Custom URL
    • In your account you must have atleast ten followers on Google+
    • Your account must be active and has to be atleast 30 days old
    • Your account must have a unique profile photo.





    Custom URLs Google Plus 



    Eligiblity for getting a custom Google+ URL: